From ambition to impact
Featured cases
Our work starts with strategy, close to the brand. Our cases are anonymous, partly because clients require it, partly because the projects belong to them rather than to us. The approach and the result take centre stage. Below are a few examples that give an impression of what we do. We would be glad to tell you more in person.
Awareness campaign that makes itching easier to talk about
Brand strategy and positioning for a leadership institute
Retention campaign for a medical nutritional supplements brand
Strategy and positioning for a healthcare technology company
A masterclass on mental resilience for a chronic illness, amplified by a social campaign
Awareness campaign that makes itching easier to talk about
Brand strategy and positioning for a leadership institute
Retention campaign for a medical nutritional supplements brand
Strategy and positioning for a healthcare technology company
A selection of our work
All cases
A geofencing campaign to reach a target audience at a congress
How An Apple A Day used geofencing to digitally reach a B2B audience around an international trade congress, with insight into when this tool works best.
August 3, 2026
Awareness campaign around engagement in life with a chronic condition
How An Apple A Day created an awareness campaign with patient video portraits and healthcare provider content that invites people to stay engaged with life and care.
July 29, 2026
Awareness concept for the recognition of thrombosis
How An Apple A Day created a thrombosis awareness concept that reached healthcare professionals in the Netherlands and expanded internationally with a VR game.
July 25, 2026
Awareness campaign that makes itching easier to talk about
How An Apple A Day made itching, a common but overlooked symptom, easier to talk about, giving patients tools to raise it with their healthcare provider.
July 26, 2026
A masterclass on mental resilience for a chronic illness, amplified by a social campaign
How An Apple A Day combined a mental resilience masterclass with a social campaign to give chronic illness patients real tools to take charge.
July 28, 2026
A concept that drives behavior change among physicians
How An Apple A Day developed a science-backed, umbrella concept that sparks behavior change among physicians, flexible across every phase of treatment.
July 21, 2026
Portfolio strategy and creation in a competitive market
How do you position multiple products under one brand? See An Apple A Day's long-term portfolio strategy and creative work in life sciences.
July 8, 2026
This is what we created in 2 years
From strategy to trade show stand: see what An Apple A Day created in 2 years for healthcare, life sciences and tech. 20+ campaigns, 15+ strategies.
July 7, 2026
Retention campaign for a medical nutritional supplements brand
See how An Apple A Day re-engaged lapsed customers for a medical supplements brand with a compliant, automated retention strategy.
July 6, 2026
We'd love to get to know you
It starts with a good conversation
Frequently asked questions
We are a strategic marketing and communications agency for complex markets: healthcare, pharma, healthtech, finance and other regulated sectors. We support organisations with strategy, concept development, content and campaigns always backed by deep sector knowledge and a clear understanding of the regulatory landscape that comes with it.
Our markets vary. In practice we work mostly for pharmaceutical companies, tech companies, healthcare institutions, financial institutions, real estate firms, investment companies and trade associations. From multinationals to scale-ups, public and private. The difference lies in the quality of the work and in the ability to reduce complex subject matter to a clear story for a range of audiences.
No. Because we operate at a strategic level, we choose to work with only one organisation per product‑market combination.
Yes. We help organisations apply AI in a practical way within their own teams, from tool selection to workflows. Our starting point: high quality (we often see standards slip when organisations try to do this on their own) and greater efficiency, so you reduce costs without compromising results.
It is built into how we work. We know the frameworks, rules and guidelines, and it is precisely within those boundaries that we are most creative. We push the limits, but we do not cross them.
With the utmost care. We work under strict confidentiality agreements and follow clear protocols for data and information security.
We use AI to work smarter and faster and our clients benefit directly from that: for research, content development and process optimisation. Confidential, unpublished client information is never entered into external AI tools.
We’ve been working in regulated sectors for years and know the people, the organisations and the dynamics. Where relevant, we leverage that network for our clients
Contact us
We specialise in translating complex products into messages that truly land. We make the clinical human, the technical tangible, and the abstract recognisable.