
Featured cases
Our work starts with strategy, close to the brand. Our cases are anonymous. Partly because clients require it, partly because we operate at a strategic level, and partly because the projects belong to the client, not to us. Below are a few examples that give a sense of what we do.

A geofencing campaign to reach a target audience at a congress
How An Apple A Day used geofencing to digitally reach a B2B audience around an international trade congress, with insight into when this tool works best.
August 3, 2026

Awareness campaign around engagement in life with a chronic condition
How An Apple A Day created an awareness campaign with patient video portraits and healthcare provider content that invites people to stay engaged with life and care.
July 29, 2026

Awareness concept for the recognition of thrombosis
How An Apple A Day created a thrombosis awareness concept that reached healthcare professionals in the Netherlands and expanded internationally with a VR game.
July 25, 2026

Awareness campaign that makes itching easier to talk about
How An Apple A Day made itching, a common but overlooked symptom, easier to talk about, giving patients tools to raise it with their healthcare provider.
July 26, 2026

A masterclass on mental resilience for a chronic illness, amplified by a social campaign
How An Apple A Day combined a mental resilience masterclass with a social campaign to give chronic illness patients real tools to take charge.
July 28, 2026

A concept that drives behavior change among physicians
How An Apple A Day developed a science-backed, umbrella concept that sparks behavior change among physicians, flexible across every phase of treatment.
July 21, 2026

Portfolio strategy and creation in a competitive market
How do you position multiple products under one brand? See An Apple A Day's long-term portfolio strategy and creative work in life sciences.
July 8, 2026

20+ campaigns, 15+ strategy projects, 25+ stands and 500+ materials: this is what we created in 2 years
From strategy to trade show stand: see what An Apple A Day created in 2 years for healthcare, life sciences and tech. 20+ campaigns, 15+ strategies.
July 7, 2026

Retention campaign for a medical nutritional supplements brand
See how An Apple A Day re-engaged lapsed customers for a medical supplements brand with a compliant, automated retention strategy.
July 6, 2026
We are a strategic marketing and communications agency for complex markets: healthcare, pharma, healthtech, finance and other regulated sectors. We support organisations with strategy, concept development, content and campaigns always backed by deep sector knowledge and a clear understanding of the regulatory landscape that comes with it.
Pharmaceutical companies, tech companies, financial institutions, investment firms, and trade associations. Both large multinationals and mid-sized players, public and private.
We are intentionally a small agency, with a dedicated core team and a large, exclusive network of specialists. This means you always work with senior experts. Every project is different, and for each one we bring in the right specialists: trusted partners we know well and rely on. This allows us to deliver high quality and truly bespoke work for every assignment.
No. Because we operate at a strategic level, we choose to work with only one organisation per product‑market combination.
Yes. We help organisations apply AI in a practical way within their own teams — from tool selection to workflows. Our starting point: high quality (we often see standards slip when organisations try to do this on their own) and greater efficiency, so you reduce costs without compromising results.
It is built into how we work. We know the frameworks, rules and guidelines, and it is precisely within those boundaries that we are most creative. We push the limits, but we do not cross them.
With the utmost care. We work under strict confidentiality agreements and follow clear protocols for data and information security.
Yes. We are insured through Hiscox with professional liability coverage (€1.25 million per claim), business liability coverage (€2.5 million per claim) and additional cyber coverage. Coverage can be extended where needed.
Our clients operate in sectors where confidentiality carries significant weight. We do not publish client names on our website, even where it would be allowed, a handful of names would never reflect the true scale and scope of what we do. We share anonymised cases that show what we do and what it delivers, or we simply come by to talk you through it.
Take a look at our case overview.
We use AI to work smarter and faster and our clients benefit directly from that: for research, content development and process optimisation. Confidential, unpublished client information is never entered into external AI tools.
We’ve been working in regulated sectors for years and know the people, the organisations and the dynamics. Where relevant, we leverage that network for our clients
English and Dutch. For campaigns with a broader rollout, we collaborate with certified translators and local professionals.
We specialise in translating complex products into messages that truly land. We make the clinical human, the technical tangible, and the abstract recognisable.