From ambition to impact.

Featured cases

Our work starts with strategy, close to the brand. Our cases are anonymous. Partly because clients require it, partly because we operate at a strategic level, and partly because the projects belong to the client, not to us. Below are a few examples that give a sense of what we do.

A masterclass on mental resilience for a chronic illness, amplified by a social campaign

A masterclass on mental resilience for a chronic illness, amplified by a social campaign

Awareness campaign that makes itching easier to talk about

Awareness campaign that makes itching easier to talk about

Brand strategy and positioning for a leadership institute

Brand strategy and positioning for a leadership institute

Retention campaign for a medical nutritional supplements brand

Retention campaign for a medical nutritional supplements brand

Strategy and positioning for a healthcare technology company

Strategy and positioning for a healthcare technology company

A masterclass on mental resilience for a chronic illness, amplified by a social campaign

A masterclass on mental resilience for a chronic illness, amplified by a social campaign

Awareness campaign that makes itching easier to talk about

Awareness campaign that makes itching easier to talk about

Brand strategy and positioning for a leadership institute

Brand strategy and positioning for a leadership institute

Retention campaign for a medical nutritional supplements brand

Retention campaign for a medical nutritional supplements brand

Strategy and positioning for a healthcare technology company

Strategy and positioning for a healthcare technology company

The approach and the outcome take centre stage.

Frequently asked questions

We are a strategic marketing and communications agency for complex markets: healthcare, pharma, healthtech, finance and other regulated sectors. We support organisations with strategy, concept development, content and campaigns always backed by deep sector knowledge and a clear understanding of the regulatory landscape that comes with it.

Pharmaceutical companies, tech companies, financial institutions, investment firms, and trade associations. Both large multinationals and mid-sized players, public and private.

We are intentionally a small agency, with a dedicated core team and a large, exclusive network of specialists. This means you always work with senior experts. Every project is different, and for each one we bring in the right specialists: trusted partners we know well and rely on. This allows us to deliver high quality and truly bespoke work for every assignment.

No. Because we operate at a strategic level, we choose to work with only one organisation per product‑market combination.

Yes. We help organisations apply AI in a practical way within their own teams — from tool selection to workflows. Our starting point: high quality (we often see standards slip when organisations try to do this on their own) and greater efficiency, so you reduce costs without compromising results.

It is built into how we work. We know the frameworks, rules and guidelines, and it is precisely within those boundaries that we are most creative. We push the limits, but we do not cross them.

With the utmost care. We work under strict confidentiality agreements and follow clear protocols for data and information security.

Yes. We are insured through Hiscox with professional liability coverage (€1.25 million per claim), business liability coverage (€2.5 million per claim) and additional cyber coverage. Coverage can be extended where needed.

Our clients operate in sectors where confidentiality carries significant weight. We do not publish client names on our website, even where it would be allowed, a handful of names would never reflect the true scale and scope of what we do. We share anonymised cases that show what we do and what it delivers, or we simply come by to talk you through it.

Take a look at our case overview.

We use AI to work smarter and faster and our clients benefit directly from that: for research, content development and process optimisation. Confidential, unpublished client information is never entered into external AI tools.

We’ve been working in regulated sectors for years and know the people, the organisations and the dynamics. Where relevant, we leverage that network for our clients

English and Dutch. For campaigns with a broader rollout, we collaborate with certified translators and local professionals.