
Featured cases
Our work starts with strategy, close to the brand. Our cases are anonymous, partly because clients require it, partly because the projects belong to them rather than to us. The approach and the result take centre stage. Below are a few examples that give an impression of what we do. We would be glad to tell you more in person.

Strategy and positioning for a healthcare technology company
See how An Apple A Day turned a complex healthtech platform into a clear, benefit-driven brand story that resonates with every audience.
July 7, 2026

Brand strategy and positioning for a leadership institute
How do you position a brand using archetypes? See how An Apple A Day repositioned a leadership institute with a new name and brand story.
July 21, 2026

Strategy and content for the launch of a new medicine
How An Apple A Day guided the launch of a new medicine. From prescriber and patient insights to a branded and non-branded campaign that connected both audiences.
April 1, 2026

It starts with a good conversation
We are a strategic marketing and communications agency for complex markets: healthcare, pharma, healthtech, finance and other regulated sectors. We support organisations with strategy, concept development, content and campaigns always backed by deep sector knowledge and a clear understanding of the regulatory landscape that comes with it.
Our markets vary. In practice we work mostly for pharmaceutical companies, tech companies, healthcare institutions, financial institutions, real estate firms, investment companies and trade associations. From multinationals to scale-ups, public and private. The difference lies in the quality of the work and in the ability to reduce complex subject matter to a clear story for a range of audiences.
No. Because we operate at a strategic level, we choose to work with only one organisation per product‑market combination.
Yes. We help organisations apply AI in a practical way within their own teams, from tool selection to workflows. Our starting point: high quality (we often see standards slip when organisations try to do this on their own) and greater efficiency, so you reduce costs without compromising results.
It is built into how we work. We know the frameworks, rules and guidelines, and it is precisely within those boundaries that we are most creative. We push the limits, but we do not cross them.
With the utmost care. We work under strict confidentiality agreements and follow clear protocols for data and information security.
We use AI to work smarter and faster and our clients benefit directly from that: for research, content development and process optimisation. Confidential, unpublished client information is never entered into external AI tools.
We’ve been working in regulated sectors for years and know the people, the organisations and the dynamics. Where relevant, we leverage that network for our clients
We specialise in translating complex products into messages that truly land. We make the clinical human, the technical tangible, and the abstract recognisable.