An Apple A Day

At An Apple A Day, we bring complexity to life. We make people understand it, feel it, and act on it.

We grow great brands.

Our name is a wink, but also a philosophy. We see a brand as an apple tree. Everything starts with a solid foundation. With the right nourishment, attention and the occasional pruning, you’ll reap the rewards year after year. That’s where we come in.

Our Services

You know what you’re doing. The challenge is making the market understand why it matters.

A strong brand strategy defines what your brand stands for, how it differentiates itself and how it communicates with the people who matter. It’s the blueprint for long‑term awareness, loyalty and commercial growth. We build the foundations: your brand identity with mission, vision and core values. The audience and the market you operate in. A sharp positioning with a distinctive promise. The key messages that allow you to communicate consistently to every audience and across every channel. The brand experience: how you sound, feel and appear. We approach this from a psychological perspective: how people choose, what moves them and why they stay.

The result: a strategy that provides direction, creates clarity and delivers a story worth telling.

Brand Strategy - 01

An Apple A Day is built on one belief: good work requires good people.

That’s why you work directly with senior experts who truly understand your world and are personally invested in your results. For every project, we assemble the right specialists around your specific challenge. Our boutique model means you always get a team built for you, not a fixed setup that happens to work well for us.

A red apple on a wooden table in the foreground, with a blurred view of four An Apple A Day colleagues in conversation during a team meeting in the background.

Our strategy, tailored for you

As a strategic marketing partner, we work closely with you and your team. With an approach built around your brand, your market and your objectives.

  1. 01

    Research and Analysis

    Before we create anything, we want to truly understand it. We dive into the market, competitors and audience, behaviour, drivers, perspectives. To do that, we combine desk research and existing market studies with our own analysis, and sit down with your team in a kick‑off session.

    Because internally, there’s often more knowledge than you think; we surface it, sharpen it and connect it to what’s happening outside.

    This way, we don’t just see where you stand, but also where the space lies to truly differentiate.

  2. 02

    Strategy

    Insight becomes direction. We build a brand strategy with sharp objectives, a distinctive positioning and key messages that resonate with the people who matter. Just as important: the choices you don’t make. Which segments to prioritise, which channels to use, which story to tell to which audience.

    This creates a foundation you can build on for years instead of a plan that fades after a single campaign.

  3. 03

    Creation

    This is where strategy becomes visible. We develop a concept that stands out, makes sense and sticks. From the big idea to the execution in content. Not creativity for creativity’s sake, but intentional: every image, every word choice reinforces the message.

    This gives your brand a distinct presence people can actually feel. Even in healthcare and B2B. Especially in sectors where work often looks predictable.

  4. 04

    Activation

    The story has to move. We bring your brand to the market through the channels that fit. Content, social, print, geofencing, retargeting.

    In healthcare and B2B, that also means congresses and events with a well‑thought‑out before‑, during‑ and after‑phase, and collaborations with KOLs and experts who help move the field forward.

    At the right moment, to the right people, with a message that fits where they are.

  5. 05

    Optimization

    Growth requires attention. We measure, learn and adjust. Online through data, offline through the people doing the work. What does the field team pick up, where do account managers see traction, what feedback comes back from the market? These signals carry just as much weight as the numbers. Every campaign makes the next one stronger.

Your brand deserves exceptional work

Our Markets

Healthcare & Wellbeing

Health touches the deepest core of people's lives. It touches survival, security, and how someone approaches life itself. That calls for an understanding of what drives and moves people, and for knowledge of a market with its own dynamics, its own players, and its own language. We've been operating in this space for years. You don't need to explain to us how the field works, who's watching, or where the sensitivities lie. Our network extends from doctors and researchers to patient organizations and industry associations, which means we know how to find the right people when a story needs to be tested or supported. We're at home in the content, even where it becomes medically or scientifically complex, and we keep it intact in a story that resonates with people.

Tech & Innovation

In tech, the challenge is often not what you build, but whether people will actually use it. Many technology companies communicate from the system outward: a description of what the technology does, how it's built, and everything it can do. What still needs to emerge around that is a product with a face, a brand people feel something for, and a clear picture of what it delivers for the user. On top of that, multiple parties often need to be convinced, from leadership to IT to the people who work with it daily, and for each of them the payoff lies somewhere different. What convinces one leaves another completely unmoved. Technology rarely sells itself, so we look for the experience around it: letting people experience what it does, building enthusiasm, and removing the hesitation that always comes with something new. We bring the complexity back to its core and make visible, for every audience, what's in it for them.

Life Sciences

Pharma, biotech, and medtech are sectors with rules. Those who know the frameworks discover that there's more room within the boundaries than most people think. We're at home in the laws and regulations and know where that room lies. That means an idea doesn't get watered down along the way by endless rounds with compliance, and the creative concept stays intact all the way through to execution. Meanwhile, the playing field is broad. A doctor, an investor, a nurse, and a patient all view the same product through a different lens, and each requires a different approach. Work that holds up within the rules while still being surprising enough to be noticed.

Cases

A masterclass on mental resilience for a chronic illness, amplified by a social campaign

A masterclass on mental resilience for a chronic illness, amplified by a social campaign

An Apple A Day guided the market launch of a new medicine for an international pharmaceutical company from positioning and strategy to full content development for prescribers and patients. The challenge This form of constipation falls between disciplines. Several specialties see the complaint come up, but no one reall...

Strategy and content for the launch of a new medicine

Strategy and content for the launch of a new medicine

The challenge This form of constipation falls between disciplines. Several specialties see the complaint come up, but no one really feels ownership of it. That made the first question strategic: which prescriber do you target, and what would move them to use a new treatment for this specific issue? A second layer came...

Frequently asked questions

We are a strategic marketing and communications agency for complex markets: healthcare, pharma, healthtech, finance and other regulated sectors. We support organisations with strategy, concept development, content and campaigns always backed by deep sector knowledge and a clear understanding of the regulatory landscape that comes with it.

Pharmaceutical companies, tech companies, financial institutions, investment firms, and trade associations. Both large multinationals and mid-sized players, public and private.

We are intentionally a small agency, with a dedicated core team and a large, exclusive network of specialists. This means you always work with senior experts. Every project is different, and for each one we bring in the right specialists: trusted partners we know well and rely on. This allows us to deliver high quality and truly bespoke work for every assignment.

No. Because we operate at a strategic level, we choose to work with only one organisation per product‑market combination.

Yes. We help organisations apply AI in a practical way within their own teams — from tool selection to workflows. Our starting point: high quality (we often see standards slip when organisations try to do this on their own) and greater efficiency, so you reduce costs without compromising results.

It is built into how we work. We know the frameworks, rules and guidelines, and it is precisely within those boundaries that we are most creative. We push the limits, but we do not cross them.

With the utmost care. We work under strict confidentiality agreements and follow clear protocols for data and information security.

Yes. We are insured through Hiscox with professional liability coverage (€1.25 million per claim), business liability coverage (€2.5 million per claim) and additional cyber coverage. Coverage can be extended where needed.

Our clients operate in sectors where confidentiality carries significant weight. We do not publish client names on our website, even where it would be allowed, a handful of names would never reflect the true scale and scope of what we do. We share anonymised cases that show what we do and what it delivers, or we simply come by to talk you through it.

Take a look at our case overview.

We use AI to work smarter and faster and our clients benefit directly from that: for research, content development and process optimisation. Confidential, unpublished client information is never entered into external AI tools.

For each assignment, we agree on a project price together. The price depends on the scope and duration of the project, and on the expertise involved. Our hourly rates serve as the starting point and give you an idea in advance.

You can find them here.

We’ve been working in regulated sectors for years and know the people, the organisations and the dynamics. Where relevant, we leverage that network for our clients

English and Dutch. For campaigns with a broader rollout, we collaborate with certified translators and local professionals.

Historic office building of An Apple A Day in Breda at dusk, located on a corner near the central station, with illuminated windows revealing the atmosphere inside the agency.

Experiences

Their creative approach keeps surprising us. What sets them apart is that they always go that little bit further even when we don’t explicitly ask for it.

Bart van der Heijden

An Apple A Day knows the pharmaceutical industry inside and out. As a result, their proposals are not only strategically strong and creative, but also practically feasible and fully compliant with CGR regulations. Their sharp expertise, combined with boldness and a fresh perspective, means An Apple A Day truly delivers added value.

Mariëlle Schoone - Head of Marketing

Jelke is highly skilled and thorough. With a clear and structured approach, she guided us toward our end goal: a strategic plan for strengthening our brand experience and marketing. We’re extremely satisfied.

Viona Terleth, CEO