20+ campaigns, 15+ strategy projects, 25+ stands and 500+ materials: this is what we created in 2 years

A brand doesn’t grow from one beautiful asset. It grows from a sharp strategy that carries through everything you create. From a geofenced campaign to a leaflet in the consultation room or on the construction site. This is the full palette we work with.

People sometimes ask what An Apple A Day actually makes. The short answer: almost everything a brand needs to grow. From the strategic foundation to the final postcard on a stand. And that combination is exactly what makes the difference: strategy and execution only reinforce each other when they come from the same core.

The numbers give an idea of the breadth. In the past two years, we developed more than 20 campaigns, over 15 strategy and positioning trajectories, 25+ stands and more than 500 individual materials. For clients in healthcare, life sciences, tech and beyond. This is what goes into that work.

It starts with strategy

Before anything is created, we define what a brand stands for. Positioning, audience research, and the translation into clear key messages and a sharp concept. We work on overarching umbrella trajectories, on product‑specific positionings, and on long‑running strategies. We work across markets, always exclusively, and some collaborations have lasted for years. Where strategy and execution evolve together.

Concepts that stick

A strong concept is the bridge between strategy and execution. It gives a campaign an idea to hang everything on, from the first ad to the final asset. Think of an inviting idea that makes a sensitive topic discussable, or a concept that makes a complex product feel intuitive.

Digital and data‑driven

Online, we use the full toolkit. Social campaigns, content calendars and targeted ads. And where possible, smart techniques like geofencing and programmatic advertising to reach exactly the right people. For example around a congress or trade fair. We think in reach and in measurement, so we can adjust and follow up.

Video, audio and experience

Image and sound make a message felt. We produce campaign videos, trailers and video portraits with KOLs, healthcare professionals, specialists, patients, consumers, you name it. We built a VR game that let visitors experience a topic from the inside. And we develop visually strong, engaging trade‑show and congress experiences that make a complex story tangible.

Stands and experiences for trade shows and congresses

A trade show or congress is where brand and audience meet physically. We designed more than 25 stands for a wide range of events. Each time, we challenge ourselves to create an even better idea or design.

Print and digital

From ads and advertorials to leaflets, posters, magazines, books, postcards, treatment cards, opt‑in cards, action cards, bookmarks, route cards, holiday mailings, journal wraps and even comic strips. And on the digital side: static and animated HTML banners, websites and landing pages, and the setup and management of social media accounts. Many assets run both in print and online. Every piece thoughtful, correct and on‑brand.

Tools that open conversations

Some materials do their work exactly at the moment it matters: in the consultation room, at the counter or on the trade‑show floor. Practical tools that help people track something, make information tangible, or spark a conversation. Small in form, but often what makes a campaign work.

With the right people at the table

What sets this work apart is not just the breadth, but the care behind it. We involve experts, influencers and key figures and integrate their insights. We guide the people at the heart of the story carefully in the campaigns they contribute to. And we substantiate claims with research. Especially in regulated markets where correctness is everything. For execution, we bring in the right partners each time, so every component gets the specialists it deserves.

From strategy to stand, from geofence to folder. It all connects because it all comes from the same core: helping the brand grow.