
Jelke
Creatief Strateeg / Directeur
An Apple A Day was born from a deep passion for our craft and the belief that clients deserve the very best. Strategy and creativity at the highest level, focused on one thing: the growth of your brand.
We saw the need for an agency that genuinely works as a partner, where quality comes first and every client gets a personal, tailored approach. Not a factory, but a boutique with a select team of experts fully committed to your challenges.
For project delivery we team up with partners who fit the specific objective and lead on quality in their field. That is how we provide you with a unique, fitting and original offering.

Our name plays on the old saying, “an apple a day keeps the doctor away.” Working with us keeps your brand healthy. It also says something about how we see brands in the first place.
To us, a brand is an apple tree. It starts as a seed that needs to root: a product or service with a solid foundation. Give it the right nutrition, light, water and the occasional pruning, and it grows into a strong tree that carries a full harvest.


For each product-market combination we choose a single client. That exclusivity keeps our focus sharp and your strategy entirely yours, with all our knowledge and attention going to your brand.
starts
with a
sharp strategy 
Creatief Strateeg / Directeur

Corporate communication

Project manager

Art Director

Digital & AI Specialist

Designer & Developer

Freelance film production
We are a strategic marketing and communications agency for complex markets: healthcare, pharma, healthtech, finance and other regulated sectors. We support organisations with strategy, concept development, content and campaigns always backed by deep sector knowledge and a clear understanding of the regulatory landscape that comes with it.
English and Dutch. For campaigns with a broader rollout, we collaborate with certified translators and local professionals.
Yes. We are insured through Hiscox with professional liability coverage (€1.25 million per claim), business liability coverage (€2.5 million per claim) and additional cyber coverage. Coverage can be extended where needed.
Both. Strategy and creative concepts are where we make the difference, and the execution that follows makes it visible. If a brand strategy or international brand guidelines are already in place, we get more out of them than has been drawn from them so far. Strong ideas often emerge precisely within a framework.
With a clear agreement, such as a release or contract, that aligns with the agreements with your client while also protecting the patient. Give people time to review it calmly.
That we work with only one client per product-market combination, and never for a direct competitor of an existing client.
For each assignment, we agree on a project price together. The price depends on the scope and duration of the project, and on the expertise involved. Our hourly rates serve as the starting point and give you an idea in advance.
We specialise in translating complex products into messages that truly land. We make the clinical human, the technical tangible, and the abstract recognisable.