Awareness concept for the recognition of thrombosis

An Apple A Day developed an awareness concept that puts thrombosis on the radar of healthcare professionals sooner. Created for the Dutch market and, after an enthusiastic reception, expanded to a second country.

The challenge

Thrombosis is highly preventable when the risk is assessed in time. Research showed that the risk assessment isn't always carried out in a specific market, leaving room for more patients to qualify for preventive treatment in time.

The approach

The brief was clear: develop an awareness concept that puts thrombosis on the radar of healthcare professionals. We built a concept that captured the essence right away, anchored by a strikingly good slogan. Strong, recognizable, and instantly clear.

The concept made an abstract clinical risk tangible and gave the topic a face that stuck. One idea ran through everything and held attention. For the Dutch market, we translated it into a campaign that reached healthcare professionals at the moment it counts.

The reception was so strong that a second country came on board. For that market, we built on the same idea with a striking congress booth and a VR game we developed ourselves. There, we let healthcare professionals experience the topic instead of just reading about it. That interaction made the message tangible and got the conversation going.

The result

An awareness concept that made a clinical topic accessible and reached healthcare professionals at the moment it counts. The reception in the Netherlands was so strong that a second country adopted the concept, with its own booth and VR game. In doing so, it grew from a national campaign into a concept deployed internationally.