Getting the Blood Flowing: A VR Journey Through Thrombosis Awareness

At the GTH congress in Lausanne, visitors gained a unique perspective on thrombosis last week.

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Through a VR game we developed, they traveled through human blood vessels, an experience that was not only surprising but also provided new insights into thrombosis care.

For our Swiss client, we created a total concept centered around raising awareness for thrombosis prevention.

The custom-made VR game, where participants literally navigate through blood vessels, got the blood flowing at GTH.

“This is really amazing to experience. Something completely different!”

For many visitors, it was their first VR experience.

The specially designed circular stand in concept and company branding, built with sustainability in mind and focusing on minimizing carbon oxide emissions, drew attention for its design.

And of course, we traveled to the congress by train.

This is how sharing medical knowledge becomes not only effective but also surprising and responsible.

Want to engage your target audience with a powerful concept? Curious how a unique stand design or VR experience can enhance your objectives? Let’s explore the possibilities together.

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